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John C. Mowen

Author of Consumer Behavior (5th Edition)

5 Works 33 Members 0 Reviews

Works by John C. Mowen

Consumer Behavior (5th Edition) (1992) 16 copies

Judgment Calls: High-Stakes Decisions in a Risky World (1993) 6 copies

The 3M model of motivation and personality : theory and empirical applications to consumer behavior (2013) 5 copies

Judgement Calls: Making Good Decisions in Difficult Situations (1995) 4 copies

Consumer Behavior: A Framework (2000) 2 copies

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*Economia# (1) 49/2 (1) A5 (1) behavior (1) business (2) consumerism (1) FB3360 (1) import1 (1) L1 (1) marketing research (3) social science (1) study (1) text (1) to-read (1)

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Works: 5
Members: 33
Popularity: #421,955
Rating: ½ 3.5

ISBNs: 15

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