MDS659.10

Wording: TechnologyManagement and auxiliary servicesAdvertising And Public RelationsAdvertisingNot set

Dewmoji: 💡👔🆕??

0 Information 216,948 ℹ️	1 Philosophy and Psychology 229,419 💭	2 Religions 562,779 🙏	3 Social sciences 1,169,921 👫	4 Language 177,109 💬	5 Natural sciences and mathematics 380,441 🔬	6 Technology 844,132 💡	7 The arts 857,504 🎨	8 Literature 1,201,263 📚	9 History and Geography 703,933 🗺️
60 General Technology 8,586 💡	61 Medicine and health 277,111 💉	62 Engineering and allied operations 140,868 🔩	63 Agriculture & related technologies 78,723 🌱	64 Home and family management 152,587 🏠	65 Management and auxiliary services 131,640 👔	66 Chemical Technology 17,794 🚀	67 Manufacturing 7,692 📦	68 Manufacture of products for specific uses 18,201 🔨	69 Building 10,930 👷
650 Business 16,072 👔	651 Office Equipment and Methods 3,051 📠	652 Writing: Materials, Typewriters 1,930 ⌨	653 Transcription and Shorthand 533 ✍	654 Unassigned (formerly Telegraph, Cables and Signals) 155 ❌	655 Printing; Publishing; Copyright 879 🖨	656 Transportation; Railroading, etc. 431 💨	657 Accounting 7,850 📒	658 Management 95,694 👉	659 Advertising And Public Relations 5,045 🆕
659.0 53	659.1 Advertising 3,112	659.2 Public Relations 1,423	659.3 8	659.4 3	659.5 2	659.6	659.7	659.8 2	659.9 1
659.10 449	659.11 126	659.12 9	659.13 559	659.14 254	659.15 204	659.16	659.17 4	659.18	659.19 161
659.100	659.101 91	659.102 29	659.103 10	659.104 61	659.105 10	659.106 11	659.107 26	659.108 20	659.109 Biography And History 189

Selected Works under MDS 659.10 (449)

The Hidden Persuaders by Vance Packard

My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) by Claude Hopkins

Advertising the American Dream: Making Way for Modernity, 1920-1940 by Roland Marchand

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland

Words That Sell by Richard Bayan

Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond by Jane Maas

All-American Ads of the 70s by Jim Heimann

The Golden Age of Advertising: The 60s by Jim Heimann

The Golden Age of Advertising - The 70s (Taschen 25) by Jim Heimann

Satisfaction Guaranteed: The Making of the American Mass Market by Susan Strasser

CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone by Drew Eric Whitman

All-American Ads of the 80s by Jim Heimann

Mid-Century Ads: Advertising from the Mad Men Era by Jim Heimann

The Shocking History of Advertising by E. S. Turner

We Know What You Want: How They Change Your Mind by Martin Howard

Then we set his hair on fire : insights and accidents from a hall-of-fame career in advertising by Phil Dusenberry

Adland: A Global History of Advertising by Mark Tungate

Adland: Searching for the Meaning of Life on a Branded Planet by James P. Othmer

All-American Ads, 1900-1919 by Jim Heimann

Frenemies: The Epic Disruption of the Ad Business (and Everything Else) by Ken Auletta

The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century by Jeffrey L. Cruikshank

The Thing Which Has No Name by Rory Sutherland

Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why by Max Sutherland

They Laughed When I Sat Down: An Informal History of Advertising in Words and Pictures by Frank Rowsome

The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising by Erik Du Plessis

The Real Mad Men: The Renegades of Madison Avenue and the Golden Age of Advertising by Andrew Cracknell

More Words That Sell by Richard Bayan

Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland

You Say I'm a Bitch Like It's a Bad Thing by Ed Polish

Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell by Mara Einstein

Shoveling Smoke: Advertising and Globalization in Contemporary India by William Mazzarella

About Face: The Secrets of Emotionally Effective Advertising by Dan Hill

Ad Boy: Vintage Advertising with Character by Warren Dotz

MADvertising: A MAD Look at 50 Years of MADison Avenue by David Shayne

Älskade pryl! Reklam- och prylhistoria för rekordårens barn by Thomas Eriksson

Pick Me : Breaking Into Advertising and Staying There by Nancy Vonk

Visual Persuasion: The Role of Images in Advertising by Paul Messaris

The Real Mad Men: The Remarkable True Story of Madison Avenue's Golden Age by Andrew Cracknell

Sign Wars: the Cluttered Landscape of Advertising by Robert L. Goldman

All-American Ads of the 90s by Jim Heimann

Under the Radar: Talking to Today's Cynical Consumer by Jonathan Bond

Hidden Persuasion: 33 Psychological Influences Techniques in Advertising by Marc Andrews

Sex Appeal: the Art of Allure in Graphic and Advertising Design by Steven Heller

Ad Women: How They Impact What We Need, Want, and Buy by Juliann Sivulka

Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume by David Verklin

Brand New China by Jing Wang

On achète bien les cerveaux : La publicité et les médias by Marie Bénilde

Madison Avenue and the Color Line: African Americans in the Advertising Industry by Jason Chambers

The Discourse of Advertising by Guy Cook

Sold on Language: How Advertisers Talk to You and What This Says About You by Julie Sedivy

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"Far Friends"

MDS classes with significant recommendations overlap, excluding ones under the same top-level class.

MDS: Schedule
30X: Social sciencesSocial Sciences; Sociology and anthropology
74X: The artsGraphic arts and decorative arts

Wording

1922 Edition

Modern Language

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