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The Anatomy of Buzz: How to Create Word of Mouth Marketing by Emanuel Rosen
How Hits Happen: Forecasting Predictability in a Chaotic Marketplace by Winslow Farrell
Trading Places: How We Are Giving Our Future to Japan and How to Reclaim It by Clyde V. Prestowitz, Jr.
When Genius Failed: The Rise and Fall of Long-Term Capital Management by Roger Lowenstein
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