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Subject: Marketing Management

Sub-Subjects

Marketing Management (60 works)

Marketing Management Case studies (11 works)

Marketing Management Case studies (4 works)

Marketing Management Computer programs (1 work)

Marketing Management Cost effectiveness (1 work)

Marketing Management Data processing (2 works)

Marketing Management Decision making Mathematical models (1 work)

Marketing Management Econometric models (1 work)

Marketing Management Periodicals (1 work)

Marketing Management Public relations (1 work)

Marketing Management Simulation methods (1 work)

Marketing Management Textbooks (1 work)

Marketing Management (39 works)

Books Under This Subject

Marketing Management by Philip Kotler (1,087 copies)

Meatball Sundae: Is Your Marketing out of Sync? by Seth Godin (306 copies)

Selling the Dream by Guy Kawasaki (229 copies)

Basic Marketing by E. Jerome McCarthy (196 copies)

Focus: The Future of Your Company Depends on It by Al Ries (194 copies)

Kotler on Marketing: How to Create, Win, and Dominate… by Philip Kotler (192 copies)

The Science of Success: How Market-Based Management Built… by Charles G. Koch (188 copies)

Marketing for Dummies by Alexander Hiam (159 copies)

Strategic Market Management by David A. Aaker (126 copies)

A framework for marketing management by Philip Kotler (109 copies)

Marketing by Charles W. Lamb (85 copies)

The Creative Priority: Driving Innovative Business in the… by Jerry Hirshberg (71 copies)

Marketing Plans by Malcolm McDonald (70 copies)

Strategic Marketing by David W. Cravens (66 copies)

Market-Based Management: Strategies for Growing Customer… by Roger Best (65 copies)

Marketing Kit for Dummies by Alexander Hiam (61 copies)

Developing Business Strategies by David A. Aaker (55 copies)

Preface to Marketing Management by J. Paul Peter (51 copies)

Strategic Marketing Problems: Cases and Comments by Roger A. Kerin (48 copies)

Marketing Genius by Peter Fisk (46 copies)

Market Driven Strategy: Processes for Creating Value by George S. Day (45 copies)

Marketing Strategy and Competitive Positioning by Graham Hooley (41 copies)

Lateral Marketing: New Techniques for Finding Breakthrough… by Philip Kotler (39 copies)

Streetwise Marketing Plan by Don Debelak (38 copies)

Managing Customers as Investments: The Strategic Value of… by Sunil Gupta (36 copies)

Business by Referral : A Sure-Fire Way to Generate New… by Ivan R. Misner (34 copies)

The Market Driven Organization: Understanding, Attracting,… by George S. Day (30 copies)

Managing Customer Value: Creating Quality and Service That… by Bradley Gale (30 copies)

Marketing Management by Russell S. Winer (29 copies)

The Persona Principle: How to Succeed in Business with… by Derek Armstrong (28 copies)

Marketing Management by Harper W. Boyd (28 copies)

A Genie's Wisdom: A Fable of How a CEO Learned to Be a… by Jack Trout (26 copies)

Marketing Moves: A New Approach to Profits, Growth &… by Philip Kotler (25 copies)

Startup Guide to Guerrilla Marketing: A Simple Battle Plan… by Jay Conrad Levinson (24 copies)

Marketing Management: Strategies and Programs (McGraw-Hill… by Joseph P. Guiltinan (22 copies)

The Dollarization Discipline: How Smart Companies Create… by Jeffrey J. Fox (22 copies)

Creativity in Product Innovation by Jacob Goldenberg (21 copies)

Enterprise Marketing Management: The New Science of… by Dave Sutton (18 copies)

Marketing Without a Marketing Budget: How to Find Customers… by Craig S. Rice (17 copies)

Technology and Market Structure: Theory and History by John Sutton (17 copies)

Strategic Market Planning: Problems and Analytical… by Derek F. Abell (14 copies)

Marketing Management: Text and Cases by Douglas J. Dalrymple (13 copies)

Six Sigma for Marketing Processes: An Overview for… by Clyde M. Creveling (13 copies)

Your Gut is Still Not Smarter Than Your Head : How… by Kevin Clancy (13 copies)

Preparing the Marketing Plan by David Parmerlee (12 copies)

Cases in Marketing Management by Kenneth L. Bernhardt (12 copies)

Marketing Management: Text and Cases by Michael R. Czinkota (12 copies)

Channel Champions: How leading companies build new… by Steven Wheeler (12 copies)

Excel for Marketing Managers (Excel for Professionals… by Ivana Taylor (11 copies)

Concurrent Marketing: Integrating Product, Sales, and… by Frank V. Cespedes (10 copies)

The PIMS principles : linking strategy to performance by Robert D. Buzzell (10 copies)

Marketing management : a value creation process by Alain Jolibert (9 copies)

Conversations with Marketing Masters by Laura Mazur (9 copies)

Administering SAP R/3: HR - Human Resources Module by Jonathan Blain (8 copies)

The Ultimate Small Business Marketing Toolkit: All the… by Beth Goldstein (8 copies)

Understanding Consumer Decision Making: The Means-end… by Thomas J. Reynolds (7 copies)

Sweet Spot: How to Maximize Marketing for Business Growth by Arun Sinha (6 copies)

Building Models for Marketing Decisions (INTERNATIONAL… by Peter S.H. Leeflang (6 copies)

The Marketing Plan Workbook by James Makens (6 copies)

Marketing Planning Guide, Second Edition by Robert E. Stevens (5 copies)

Introduction to marketing management : text and cases by Stewart Henry Rewoldt (5 copies)

Marketing Management: A Planning Approach (World Student) by G. David Hughes (5 copies)

Marketing Magic: Innovative and Proven Ideas for Finding… by Don Debelak (5 copies)

Improve Your Marketing to Grow Your Business: Insights and… by Hunter Hastings (4 copies)

Creating market insight how firms create value from market… by Brian Smith (4 copies)

Marketing principles: the management process by Ben M. Enis (4 copies)

Marketing management cases; planning and executing… by William M. Weilbacher (4 copies)

Direct Marketing in Action: Cutting-Edge Strategies for… by Andrew R. Thomas (4 copies)

Strategic Marketing Management: Text and Cases by O. C. Ferrell (4 copies)

The Unofficial Guide to Marketing Your Small Business… by Marcia Layton Turner (4 copies)

Consumer behavior and marketing management by James H. Myers (3 copies)

Principles of Marketing (1st edition) by Prof C. Lamb (3 copies)

Management science in marketing by David Bruce Montgomery (3 copies)

Public relations for marketing management by Frank Jefkins (3 copies)

Competitive Advantage by BRADMORE (3 copies)

Comment faire un plan de marketing stratégique by Pierre Filiatrault (3 copies)

Marketing management and strategy =: Formerly Readings in… by Philip Kotler (2 copies)

Marketing strategy : a global perspective by Vernon Stauble (2 copies)

Marketing management technology as a social process (1 copies)

Cases in marketing management : issues for the 1980s by Charles L. Hinkle (1 copies)

Problems in marketing by E. Raymond Corey (1 copies)

Selected cases in strategic marketing : for the University… by Linda E. Swayne (1 copies)

Strategic marketing management : an integrated approach by Lester A. Neidell (1 copies)

Marketing and financial management : new economy--new… by David Walters (1 copies)

Cases in strategic marketing (1 copies)

Helping your business grow : 101 dynamic ideas in marketing by Brooks Fenno (1 copies)

Cases in marketing management by Dale L. Varble (1 copies)

Introduction to marketing management; text and cases by Stewart Henry Rewoldt (1 copies)

Competitive marketing strategy : dynamic manoeuvring for… by Linden Brown (1 copies)

Developing, implementing & managing an effective marketing… by H. W. Goetsch (1 copies)

The new global marketing reality by Richard Brookes (1 copies)

Marketing simulation : analysis for decision making by Bob Brobst (1 copies)

Marketing management journal (1 copies)

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Related Subjects

Strategic planning (12)

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Success in business (8)

Consumer satisfaction (8)

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Sales promotion (5)

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Sales promotion (2)

Organizational behavior (2)

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Motivation research (Marketing) (1)

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Marketing research (1)

Microsoft Excel (Computer file) (1)

Manufacturing processes Automation (1)

Research, Industrial Management (1)

Market surveys (1)

Ã�tudes de marchÃ© (1)

Product differentiation (1)

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Organizational effectiveness (1)

Creative ability in business (1)

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Mass media and business (1)

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Management information systems (1)

Sales management Computer programs (1)

Marketing Gestion (1)

Marketing Social aspects (1)

Consumers' preferences (1)

Marketing personnel Interviews (1)

Management Philosophy (1)

Marketing Quality control (1)

Small business Marketing (1)

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marketing, strategy (9)

business, marketing (8)

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branding, marketing (5)

advertising, business, marketing (4)

branding, strategy (4)

Leadership, marketing (3)

internet, marketing (3)

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