TagARF-Brands
Includes: ARF-Brands, arf-brands
Tagged Works
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- Strategic Brand Management: Creating and Sustaining Brand Equity Long Term by Jean-Noel Kapferer (2 times)
- Brand Relevance: Making Competitors Irrelevant by David A. Aaker (1 times)
- The Certainty Principle: How to Guarantee Brand Profits in the Consumer Engagement Marketplace by Ph.D. Robert Passikoff (1 times)
- The Global Brand: How to Create and Develop Lasting Brand Value in the World Market by Nigel Hollis (1 times)
- Brand Meaning by Mark Batey (1 times)
- The Science and Art of Branding by Giep Franzen (1 times)
- Brand Driven: The Route to Integrated Branding Through Great Leadership by F. Joseph LePla (1 times)
- Romancing the Brand: The Power of Advertising and How to Use It by David N. Martin (1 times)
- The Customer Century : Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series) by Ander Gronstedt (1 times)
- Winning Back Your Market: The Inside Stories of Companies That Did It by Jagdish Sheth (1 times)
- Marketing Mistakes by Robert F. Hartley (1 times)
- Problems in Marketing (McGraw-Hill series in marketing) by E. Raymond Corey (1 times)
- Commitment-Led Marketing: The Key to Brand Profits is in the Customer's Mind by Jan Hofmeyr (1 times)
- An investigation of brand choice processes by B Wierenga (1 times)
- Developing New Products and Repositioning Mature Brands (Ronald Series on Marketing Management) by Eugene J. Cafarelli (1 times)
- Brand Loyalty: Measurement and Management (Wiley Series on Marketing Management) by Jacob Jacoby (1 times)
- Challenging the Big Brands: How New Brands Win Market Share with Innovative Design (Graphic Design) by Judith Evans (1 times)
- Brand Slam: An In-Depth Look at the Remarkable Concepts and Creative Teams Behind Some of the World's Most Ingenious Brand Recognition Campaigns by Frank Delano (1 times)
- Megabrands: How to Build Them, How to Beat Them by D. John Loden (1 times)
- MARKETING AND THE BRAND MANAGER (COMMONWEALTH INTERNATIONAL LIBRARY. ESSENTIALS OF MARKETING SERIES) by Gordon Medcalf (1 times)
- Reconnecting With Customers: Building Brands & Profits in The Relationship Age by Jack Myers (1 times)
- Learning from Winners: How the ARF David Ogilvy Award Winners Use Market Research to Create Advertising Success by Raymond Pettit (1 times)
- The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It by John Gerzema (1 times)
- Market-Share Analysis: Evaluating Competitive Marketing Effectiveness (International Series in Quantitative Marketing) by Lee G. Cooper (1 times)
- The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity) by Jean-Noel Kapferer (1 times)
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