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Focus group interviews in education and psychology

by Sharon Vaughn, Jeanne Shay Schumm, Jane Sinagub

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While there are many books that address focus groups, most are directed at business and marketing. This book differs by demonstrating the specific steps necessary to conduct focus groups in educational and psychological settings. Using numerous examples, the authors show how to prepare for a focus group, create a moderator′s guide, select a setting and analyze results. In addition, there is a chapter on focus groups with children and adolescents. Each chapter contains procedural tables as well as applications for performing `trial runs′ of the techniques discussed.… (more)
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Author nameRoleType of authorWork?Status
Sharon Vaughnprimary authorall editionscalculated
Schumm, Jeanne Shaymain authorall editionsconfirmed
Sinagub, Janemain authorall editionsconfirmed
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While there are many books that address focus groups, most are directed at business and marketing. This book differs by demonstrating the specific steps necessary to conduct focus groups in educational and psychological settings. Using numerous examples, the authors show how to prepare for a focus group, create a moderator′s guide, select a setting and analyze results. In addition, there is a chapter on focus groups with children and adolescents. Each chapter contains procedural tables as well as applications for performing `trial runs′ of the techniques discussed.

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