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Loading... Marketing w/PowerWebby Michael J. Etzel
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Incorporating WWW addresses, this 12th edition looks at how companies are making technology an important part of their successful marketing strategies. The themes include global marketing, customer relationships, small business and entrepreneurship. Global examples and coverage are integrated in this edition. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)658.8Technology Management and auxiliary services Management Of MarketingLC ClassificationRatingAverage: No ratings.Is this you?Become a LibraryThing Author. |