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Back to Our Future: How the 1980s Explain…
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Back to Our Future: How the 1980s Explain the World We Live in Now--Our… (original 2011; edition 2011)

by David Sirota (Author)

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1083173,172 (3.31)3
In this wide-ranging and wickedly entertaining book, "New York Times" bestselling journalist David Sirota takes readers on a rollicking DeLorean ride back in time to reveal how so many of our present-day conflicts are rooted in the larger-than-life pop culture of the 1980s.
Member:pqfuller
Title:Back to Our Future: How the 1980s Explain the World We Live in Now--Our Culture, Our Politics, Our Everything
Authors:David Sirota (Author)
Info:Ballantine Books (2011), Edition: 58780th, 304 pages
Collections:Your library
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Tags:to-read, to-buy

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Back to Our Future: How the 1980s Explain the World We Live in Now--Our Culture, Our Politics, Our Everything by David Sirota (2011)

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An interesting study of how the events of the 80s are shaping the lives we live today. This is promotion of super star athletes by corporations, the incessant rabble dished out by the news networks by pundits who think they know what is right for us and who are indeed doing all the thinking for us. Cult figure led industries like Dr. Phil, Deepak Chopra, Dr. Oz etc. In short, the commoditization of intelligence.
  danoomistmatiste | Jan 24, 2016 |
An interesting study of how the events of the 80s are shaping the lives we live today. This is promotion of super star athletes by corporations, the incessant rabble dished out by the news networks by pundits who think they know what is right for us and who are indeed doing all the thinking for us. Cult figure led industries like Dr. Phil, Deepak Chopra, Dr. Oz etc. In short, the commoditization of intelligence.
  kkhambadkone | Jan 17, 2016 |
"What happens to us in the future? Do we become assholes or something?"
--Marty McFly, 1985

Sirota starts out his book with this quote, and it's a fitting one.
Because, yeah, Marty, we kind of did. But we have a defense--we've
been deliberately programed from pretty much the womb on up. "We"
meaning those of us who grew up in the late 70's through the early
90's, the 50/40/30 Somethings who are the workforce and
"tastemakers"(some of the time at least). In a country where more
than half of the population has been born since 1979, you'd think our
80's childhood would be a faded memory. But a monster was created
back then, a seemingly immortal wizard who practices virulent
narcissism and continues to lure people into the Cult of Personality
that began with Michael Jordan as the faceman and Nike as its booming
voice, but has become legion-- all those folks who believe in "Just do
it" somewhere deep in their questionably existent souls. Either we
are the uberman or we worship and obey the uberman without much
questioning or thought. Some of it was backlash against the Vietnam
War. Some of it was greed, a grasping for money or power. Some of it
was improved technology and communication advances. But the vast
majority of it was planned, "sculpted" as Sirota says frequently
throughout the book. Page after page he points out how even the
simple, "innocent" things like children's toys and sit-coms from our
childhood shape who we are and what we do each and every day
NOW--agendas and machinations lurk within the video and movie screen,
propaganda abounds. You've got to hand it to Sirota for dishing these
dark tales out in an engaging, often funny manner, getting us to laugh
before we cringe. He's a part of this generation, he admits it fully.
But he also gives us a way to peek behind the curtain to see exactly
what the man behind it is doing, and thus we can never go back to
blissful ignorance again. I highly urge everyone, regardless of
generational identity or political leaning, to read this book because
it's going to be talked about A LOT come Spring, and the conversation
promises to be something you don't want to miss. ( )
  JackieBlem | Jan 6, 2011 |
Showing 3 of 3
In his effort to fit current trends to his overriding thesis, Sirota occasionally makes some sweeping statements... But the many of his arguments are well informed and sparkle with wit and irreverence.
added by Shortride | editPublishers Weekly (Jan 31, 2011)
 
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To Jeff and Steven--beloved brothers, best friends, fellow children of the 1980s
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For as long as I can remember, I have never seen the 1980s as an "era" or a "historical moment" or, God forbid, a "period."
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(Click to show. Warning: May contain spoilers.)
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