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Loading... The Culting of Brands: When Customers Become True Believersby Douglas Atkin
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Sign up for LibraryThing to find out whether you'll like this book. No current Talk conversations about this book. This is a great book for anyone interested in marketing, especially in the area of cult branding. The author takes an in-depth look at cults and different consumer brands, such as Apple and Saturn. He also shows you some of the methods these companies used to gain cult status. Very interesting and eye opening read. ( ) no reviews | add a review
Marketing strategist Douglas Atkin has spent years studying how certain customers show the same kind of devotion to their brands (such as Harley Davidson, iPod and eBay) as cult members do to their cults. Based on interviews with cult members and some of today's hottest companies, he has written a groundbreaking book about why people really join cults and how the same appeal draws die-hard Macintosh users. Whether demolishing old stereotypes or examining the strategies of successful brands, this book offers a lively view of the connection between religion and buying. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)658.8343Technology Management and auxiliary services Management Of MarketingLC ClassificationRatingAverage:
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