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Loading... Marketing Management: Text and Cases (Mcgraw Hill/Irwin Series in Marketing) (edition 1993)by John A. Quelch (Author)
Work InformationMarketing Management: Text and Cases (Mcgraw Hill/Irwin Series in Marketing) by John A. Quelch
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Suitable for the Marketing Management courses, this text focuses on strategy in covering the marketing process and on research and implementation. This makes the discussion of the marketing mix suitable for professors to teach and students to learn. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)658.8Technology Management and auxiliary services Management Of MarketingLC ClassificationRatingAverage: No ratings.Is this you?Become a LibraryThing Author. |