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This colorful history of Pancho Villa as a propagandist tells how the legendary guerrilla waged war not only on the battlefield but also in the mass media, where he promoted his foreign policy of friendship with the United States in a bid to gain American backing for the Mexican Revolution between 1913 and 1915. Mark Cronlund Anderson explores issues of race, identity, and the power of the mass media to explain how Villa dueled with his archrivals, Mexican dictator Victoriano Huerta and Villa’s ostensible colleague-in-arms, Venustiano Carranza, using a sophisticated public-relations machine.