The Power of Habit: Why We Do What We Do in Life and Business (2012)

I enjoyed the stories; always love a freakonomics style book. I liked the writing too, keeping conclusions relatable while not getting lost in details. ( )

I thought this was a useful read - it tells what begins a habit and why, then goes on to tell ways to alter them for the better. He gives good example stories although I think he could have limited them a little more.

I must say I was only interested in the first section about personal habits and wasn't particularly interested in the other 2 sections on corporations and organizations, so I stopped reading after I got a little bit into the second section. ( )

Definitely some good passages, somewhat dated. The basic idea is that habits can be used for successful marketing with a final chapter on how some habits are negative such as gambling.

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This book is stronger than the Sith! During this vacation, I had the choice to read this book or about Darth Plagueis (the guy who was the master of the more famous Emperor). The Power of the Habit was the right choice.

I enjoyed the chapters on Target and Saddleback church. I was down with the Tony Dungy story because I actually like (American) football. Self help books like these earn higher rating from me if they make my brain explode with ideas, or at least bubble up, and this book generated a few of these moments. ( )

Made me rethink the small things we do throughout the day and how they shape our future. By being conscious of the motivations behind our actions, however small, we can unlock the power of molding the future we desire. ( )