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Creating Competitive Advantage: Give…
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Creating Competitive Advantage: Give Customers a Reason to Choose You Over… (edition 2006)

by Jaynie L. Smith (Author)

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502431,338 (4.5)None
Why should I do business with you and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider if you cannot answer this question, you are surely losing customers, clients and market share. This book reveals how identifying your competitive advantages is the best way to close deals, retain clients, and stay miles ahead of the competition. This straight-to-the-point book is filled with insightful stories and specific steps on how to pinpoint your competitive advantages, develop new ones, and get the message out about them.… (more)
Member:karlmelrose
Title:Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors
Authors:Jaynie L. Smith (Author)
Info:Currency (2006), 240 pages
Collections:Your library
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Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors by Jaynie L. Smith

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Another book on creating your value proposition. Worth reading for it has some good points in it, but takes a while to get to the point. I like her discussion on the concept that competitive advantage needs to be objective not subjective. ( )
  GShuk | Jul 29, 2011 |
Using telling case studies, Jaynie L. Smith reveals in “Creating Competitive Advantage” how to exploit your competitive advantages to keep your firm alive and growing.

In her research, the Florida chair for The Executive Committee, an international organization of more than 11,000 CEOs, claims to have found only two CEOs of more than 1,000 middle market companies that could succinctly and clearing articulate their firm’s competitive advantage.

According to the author, the five fatal flaws of most companies:
1. They do not have a competitive advantage but think they do.
2. They have a competitive advantage but don’t know what it is—so they opt to lower prices.
3. They know what their competitive advantage is but neglect to tell clients.
4. They mistake “strengths” for competitive advantages.
5. They ignore on competitive advantages when making strategic and operational decisions.

These flaws, the author states, need not be fatal. In ten short, yet thought provoking chapters, she guides the reader through a plan that identifies his or her competitive strengths and prepares an action plan to exploit them.

“Back to basics” is this simple, well-written book’s message. Yet, it is a message business leaders will ignore at their firm’s peril. ( )
  PointedPundit | Mar 23, 2008 |
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Why should I do business with you and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider if you cannot answer this question, you are surely losing customers, clients and market share. This book reveals how identifying your competitive advantages is the best way to close deals, retain clients, and stay miles ahead of the competition. This straight-to-the-point book is filled with insightful stories and specific steps on how to pinpoint your competitive advantages, develop new ones, and get the message out about them.

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