Hide this

Results from Google Books

Click on a thumbnail to go to Google Books.

Fashion Marketing by Janet Bohdanowicz

Fashion Marketing

by Janet Bohdanowicz

MembersReviewsPopularityAverage ratingConversations
Recently added byAdolf_Ledesma, jaleninalemi



Sign up for LibraryThing to find out whether you'll like this book.

No current Talk conversations about this book.

No reviews
no reviews | add a review
You must log in to edit Common Knowledge data.
For more help see the Common Knowledge help page.
Series (with order)
Canonical title
Original title
Alternative titles
Original publication date
Important places
Important events
Related movies
Awards and honors
First words
Last words
Disambiguation notice
Publisher's editors
Publisher series
Original language

References to this work on external resources.

Wikipedia in English


Book description
Haiku summary

Amazon.com Product Description (ISBN 0415059402, Paperback)

This text applies current marketing theory to the fashion industry and highlights the particular challenges that this industry presents. Topics include: product development, pricing, market research and consumer behaviour. It also explains how to build a supply chain, design PR campaigns and control budgets. With an assessment of management techniques, such as Just In Time and Total Quality Management, the text shows how to implement a marketing plan. Encompassing an analysis of current social, economic and technological trends, and outlining ways to respond to the increased pressure of competition, it concludes with a look at marketing fashion for the future.

(retrieved from Amazon Thu, 12 Mar 2015 18:11:01 -0400)

No library descriptions found.

Quick Links

Popular covers


Average: No ratings.

Is this you?

Become a LibraryThing Author.


About | Contact | Privacy/Terms | Help/FAQs | Blog | Store | APIs | TinyCat | Legacy Libraries | Early Reviewers | Common Knowledge | 124,163,457 books! | Top bar: Always visible