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The Social Media Survival Guide: Everything…

The Social Media Survival Guide: Everything You Need to Know to Grow Your…

by Sherrie A. Madia

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Amazon.com Product Description (ISBN 0982618514, Hardcover)

The Social Media Survival Guide reveals social media best practices within the context of traditional marketing, corporate communications, and public relations. The guide provides critical insights into shaping programs and policies for integrating social media for internal and external stakeholder groups, along with handling demands for social media tools, and a clear, concise approach to minimizing corporate exposure while maximizing opportunity in the marketplace by engaging employees and consumers in exciting new ways.

(retrieved from Amazon Thu, 12 Mar 2015 18:13:49 -0400)

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