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Megamedia Shakeout: The Inside Story of the Leaders and the Losers in the…

by Kevin Maney

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28None760,318 (2.67)None
A tale of big ideas . . . big egos . . . and the billions to be wonor lost in the exploding communications industry "An exciting, well-written, fast paced book on a fascinatingtopic. It is down to earth, realistic, and important. Kevin Maneyartfully demystifies the explosion of new technologies andbusinesses that are radically changing the way we live, work, andplay."--James C. Collins coauthor of Built to Last "Mandatory reading for all who wish to know the key mediaplayers and their future playthings. His personality portraits addthe intriguing ''spice'' that keeps the pages turning. This is anexceptional examination of who is likely to succeed or fail in thefuture media landscape."-- John S. Hendricks Chairman andChief Executive Officer The Discovery Channel "Megamedia Shakeout by Kevin Maney is a comprehensive overviewon the emerging ''new media''. Some of his conclusions arecontroversial, but this trenchant analysis from a veteran observerprovides a paradigm for both insiders and neophytes. Whether youare in the industry as I am or a technology investor interested inunearthing these new opportunities, this book is athought-provoking, up-to-the-minute analysis of all the players,large and small, poised to dominate the next mediarevolution."--Mike Bloomberg President, Bloomberg LP "Kevin is one of the nation''s most astute commentators on themergers and alliances which will shape media in the twenty-firstcentury. ''Megamedia'' is exactly the right term to describe themultifaceted behemoths now converging, and Kevin has done a finejob of chronicling that convergence."--Ted Leonsis President,America Online Services Company "From behind the scenes, Kevin Maney provides us with aninsightful, entertaining ride on the multimedia roller coaster.Kevin''s style provides us with provocative insights of the megapersonalities which dominate and formulate the megamedia future.This constitutes a ''must read'' for anyone who needs a map to theinformation highway."--Lucie J. Fjeldstad President, FjeldstadInternational Former Vice President, IBM The biggest thing to hit the business world since Henry Fordintroduced assembly-line production is the concept ofmegamedia--the merging of the computer, telephone, software,entertainment, and cable TV industries. The technologicalconvergence of companies from all corners of business has sparkedthe most sensational corporate shakeouts in history. Now in an engrossing tale of big ideas, big egos, and thebillions to be won or lost in the exploding communicationsindustry, USA Today reporter Kevin Maney answers these questionsand more. This insightful account includes: Predictions of the five biggest winners and the five biggestlosers in megamedia in the next few years Vivid personality portraits of media moguls at the top of thisnew industry including Ray Smith (Bell Atlantic), Robert Allen(AT&T), Frank Biondi (Viacom), John Malone (TCI), Bill Gatesand Nathan Myhrvold (Microsoft), Lew Platt (Hewlett-Packard), BarryDiller, Ted Turner, and more Profiles exploring the current and future direction of many ofthe world''s leading companies including Time Warner, Microsoft,Disney, Intel, and IBM Writing in a taut, hard-driving journalistic style, Maney takesus behind the scenes at leading companies for the first inside lookat the shakeout in the communications industry. Megamedia Shakeoutcuts through the hype to bring us a bold vision of the future and aclear-sighted, practical assessment of the exciting business andinvestment opportunities being opened up by the communicationsrevolution. Kevin Maney has been chronicling the communications revolutionfor several years now, and he has interviewed all the key playersinvolved. In this book, he pieces together a coherent picture ofwhere the industry is headed, explains the technologies andtechnological wonders involved, and offers a highly plausiblevision of what the future will look like. "Megamedia is the information superhighway, 500-channel cablesystems and interactive TV all rolled into one. It is telephonecompanies, cable companies, entertainment companies and computercompanies. All are part of the same converging industry. All willgo through astounding change over the next decade as we witness thedawn of the Communications Age."--Kevin Maney "An exciting, well-written, fast paced book on a fascinatingtopic. It is down-to-earth, realistic, and important. Kevin Maneyartfully demystifies the explosion of new technologies andbusinesses that are radically changing the way we live, work, andplay."--James C. Collins coauthor of Built to Last "Mandatory reading for all who wish to know the key mediaplayers and their future playthings. His personality portraits addthe intriguing ''spice'' that keeps the pages turning. This is anexceptional examination of who is likely to succeed or fail in thefuture media landscape"--John S. Hendricks Chairman and ChiefExecutive Office Discovery Communications "Maney''s working journalist''s access to the key players andfacts combined with his writing style provides an excellentperspective on today''s newest industry the merger of computers,telecommunications, video and entertainment what he dubsMegamedia."--Alan C. Stanford Computer Consultant, Ernst &Young "Megamedia Shakeout by Kevin Maney is a comprehensive overviewon the emerging ''new media''. Some of his conclusions arecontroversial, but this trenchant analysis from a veteran observerprovides a paradigm for both insiders and neophytes. Whether youare in the industry as I amor a technology investor interested inunearthing these new opportunities, this book is athought-provoking, up-to-the-minute analysis of all the players,large and small, poised to dominate the next mediarevolution."--Mike Bloomberg President, Bloomberg LP "Kevin is one of the nation''s most astute commentators on themergers and alliances which will shape media in the twenty-firstcentury. ''Megamedia'' is exactly the right term to describe themultifaceted behemoths now converging, and Kevin has done a finejob of chronicling that convergence"--Ted Leonsis President,America Online Services Company "From behind the scenes, Kevin Maney provides us with aninsightful, entertaining ride on the multimedia roller coaster. ..climbing upward as the fevered pitch of mega-mergers grabbed thedaily headlines and accelerating down again as many self-destructedand back around again as new players vied for control. Kevin''sstyle provides us with provocative insights of the megapersonalities which dominate and formulate the megamedia future.This constitutes a ''must read'' for anyone who needs a map to theinformation highway"--Lucie J. Fjeldstad President, FjeldstadInternational Formerly Vice President, IBM… (more)
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A tale of big ideas . . . big egos . . . and the billions to be wonor lost in the exploding communications industry "An exciting, well-written, fast paced book on a fascinatingtopic. It is down to earth, realistic, and important. Kevin Maneyartfully demystifies the explosion of new technologies andbusinesses that are radically changing the way we live, work, andplay."--James C. Collins coauthor of Built to Last "Mandatory reading for all who wish to know the key mediaplayers and their future playthings. His personality portraits addthe intriguing ''spice'' that keeps the pages turning. This is anexceptional examination of who is likely to succeed or fail in thefuture media landscape."-- John S. Hendricks Chairman andChief Executive Officer The Discovery Channel "Megamedia Shakeout by Kevin Maney is a comprehensive overviewon the emerging ''new media''. Some of his conclusions arecontroversial, but this trenchant analysis from a veteran observerprovides a paradigm for both insiders and neophytes. Whether youare in the industry as I am or a technology investor interested inunearthing these new opportunities, this book is athought-provoking, up-to-the-minute analysis of all the players,large and small, poised to dominate the next mediarevolution."--Mike Bloomberg President, Bloomberg LP "Kevin is one of the nation''s most astute commentators on themergers and alliances which will shape media in the twenty-firstcentury. ''Megamedia'' is exactly the right term to describe themultifaceted behemoths now converging, and Kevin has done a finejob of chronicling that convergence."--Ted Leonsis President,America Online Services Company "From behind the scenes, Kevin Maney provides us with aninsightful, entertaining ride on the multimedia roller coaster.Kevin''s style provides us with provocative insights of the megapersonalities which dominate and formulate the megamedia future.This constitutes a ''must read'' for anyone who needs a map to theinformation highway."--Lucie J. Fjeldstad President, FjeldstadInternational Former Vice President, IBM The biggest thing to hit the business world since Henry Fordintroduced assembly-line production is the concept ofmegamedia--the merging of the computer, telephone, software,entertainment, and cable TV industries. The technologicalconvergence of companies from all corners of business has sparkedthe most sensational corporate shakeouts in history. Now in an engrossing tale of big ideas, big egos, and thebillions to be won or lost in the exploding communicationsindustry, USA Today reporter Kevin Maney answers these questionsand more. This insightful account includes: Predictions of the five biggest winners and the five biggestlosers in megamedia in the next few years Vivid personality portraits of media moguls at the top of thisnew industry including Ray Smith (Bell Atlantic), Robert Allen(AT&T), Frank Biondi (Viacom), John Malone (TCI), Bill Gatesand Nathan Myhrvold (Microsoft), Lew Platt (Hewlett-Packard), BarryDiller, Ted Turner, and more Profiles exploring the current and future direction of many ofthe world''s leading companies including Time Warner, Microsoft,Disney, Intel, and IBM Writing in a taut, hard-driving journalistic style, Maney takesus behind the scenes at leading companies for the first inside lookat the shakeout in the communications industry. Megamedia Shakeoutcuts through the hype to bring us a bold vision of the future and aclear-sighted, practical assessment of the exciting business andinvestment opportunities being opened up by the communicationsrevolution. Kevin Maney has been chronicling the communications revolutionfor several years now, and he has interviewed all the key playersinvolved. In this book, he pieces together a coherent picture ofwhere the industry is headed, explains the technologies andtechnological wonders involved, and offers a highly plausiblevision of what the future will look like. "Megamedia is the information superhighway, 500-channel cablesystems and interactive TV all rolled into one. It is telephonecompanies, cable companies, entertainment companies and computercompanies. All are part of the same converging industry. All willgo through astounding change over the next decade as we witness thedawn of the Communications Age."--Kevin Maney "An exciting, well-written, fast paced book on a fascinatingtopic. It is down-to-earth, realistic, and important. Kevin Maneyartfully demystifies the explosion of new technologies andbusinesses that are radically changing the way we live, work, andplay."--James C. Collins coauthor of Built to Last "Mandatory reading for all who wish to know the key mediaplayers and their future playthings. His personality portraits addthe intriguing ''spice'' that keeps the pages turning. This is anexceptional examination of who is likely to succeed or fail in thefuture media landscape"--John S. Hendricks Chairman and ChiefExecutive Office Discovery Communications "Maney''s working journalist''s access to the key players andfacts combined with his writing style provides an excellentperspective on today''s newest industry the merger of computers,telecommunications, video and entertainment what he dubsMegamedia."--Alan C. Stanford Computer Consultant, Ernst &Young "Megamedia Shakeout by Kevin Maney is a comprehensive overviewon the emerging ''new media''. Some of his conclusions arecontroversial, but this trenchant analysis from a veteran observerprovides a paradigm for both insiders and neophytes. Whether youare in the industry as I amor a technology investor interested inunearthing these new opportunities, this book is athought-provoking, up-to-the-minute analysis of all the players,large and small, poised to dominate the next mediarevolution."--Mike Bloomberg President, Bloomberg LP "Kevin is one of the nation''s most astute commentators on themergers and alliances which will shape media in the twenty-firstcentury. ''Megamedia'' is exactly the right term to describe themultifaceted behemoths now converging, and Kevin has done a finejob of chronicling that convergence"--Ted Leonsis President,America Online Services Company "From behind the scenes, Kevin Maney provides us with aninsightful, entertaining ride on the multimedia roller coaster. ..climbing upward as the fevered pitch of mega-mergers grabbed thedaily headlines and accelerating down again as many self-destructedand back around again as new players vied for control. Kevin''sstyle provides us with provocative insights of the megapersonalities which dominate and formulate the megamedia future.This constitutes a ''must read'' for anyone who needs a map to theinformation highway"--Lucie J. Fjeldstad President, FjeldstadInternational Formerly Vice President, IBM

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