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Damn good advice (for people with talent!) : how to unleash your creative… (edition 2012)
by George Lois
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois by George Lois
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Amazon.com Product Description (ISBN 0714863483, Paperback)Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo.
Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity.
Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.
(retrieved from Amazon Thu, 12 Mar 2015 18:17:47 -0400)
Offers lessons, facts, anecdotes, and advice about developing creative abilities as a means of succeeding in business and in life, as inspired by the author's decades of experience as an advertising guru.
(summary from another edition)
An edition of this book was published by Penguin Australia.
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