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Loading... Exploring Corporate Strategy (edition 1993)by Gerry Johnson, Kevan Scholes
Work InformationExploring Corporate Strategy by Gerry Johnson
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Exploring Corporate Strategy: Text & Cases, 8/e Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Available in two versions (Text and Text & Cases), Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels. Companion Website with Gradetracker Student Access Card: Exploring Corporate Strategy, 8/ No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)658.4012Technology Management and auxiliary services Management Executive Planning, control, strategy StrategyLC ClassificationRatingAverage:
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Explorando a estratégia corporativa - Textos e Casos