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Logo Life: Life Histories of 100 Famous Logos

by Ron van der Vlugt

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1011,480,856 (2.25)None
InLogo Life, you can read the short history of the logo for Apple, Coca-Cola, Nike, and ninety-seven other logos for world-famous brands, seeing all the little steps and great leaps in the visual evolution of these logos as well as some of their most iconic uses in brand advertising.
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I was really excited to read this book, as I find logos and their evolution quite fascinating, but I found the range of topics to be a bit shallow. The vast majority of logos were from corporate America or from car brands, which are interesting, but are not all that I wanted. Instead of presenting so many common companies (which most readers in the subject will likely be familiar with) the author could have boosted his credibility by broadening his scope to include less obvious companies or found some with more unique stories. I was also surprised not to see much representation from luxury brands, as many of these companies have long and fascinating histories that would make for great pieces. ( )
  JaimieRiella | Feb 25, 2021 |
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InLogo Life, you can read the short history of the logo for Apple, Coca-Cola, Nike, and ninety-seven other logos for world-famous brands, seeing all the little steps and great leaps in the visual evolution of these logos as well as some of their most iconic uses in brand advertising.

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