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Loading... Doing Well While Doing Good: The Marketing Link Between Business & Nonprofit Causesby L. Lawrence Embley
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Examines what cause-related marketing is, how it works, and how the private sector can capitalize on it both to make money and, at the same time, to fashion a better society. In the process, it discusses how to use cause-related marketing to expand existing business and to attract new business. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)658.4Technology Management and auxiliary services Management ExecutiveLC ClassificationRatingAverage:
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