A Retailer's Guide To Frugal In-Store Promotions: How-To Increase… (edition 2009)

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Retailers need more than crossed fingers to get and keep customers. In-storepromotion-everything from in-store branding to events-is the most effectiveand economical way to do that. A Retailer's Guide to Frugal In-Store Promotions givesretailers the benefit of Carolyn Howard-Johnson's nearly three decades experienceas founder and manager of her own chain of stores, a stint as a New York publicist,and as a retail consultant and journalist. It is the first in the Survive and Thrive seriesfor retailers in her USA Book News award-winning HowToDoItFrugally.com books.