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Graphic Design: A Concise History, Second…
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Graphic Design: A Concise History, Second Edition (World of Art) (edition 2002)

by Richard Hollis

Series: World of Art

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185None91,079 (3.48)None
Member:artistlibrarian
Title:Graphic Design: A Concise History, Second Edition (World of Art)
Authors:Richard Hollis
Info:Thames & Hudson (2002), Edition: Rev Exp Su, Paperback, 232 pages
Collections:art, Your library
Rating:*****
Tags:art history, illustration, teaching, academic writing

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Graphic Design: A Concise History by Richard Hollis

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Amazon.com Product Description (ISBN 0500203474, Paperback)

From its roots in the development of printing, graphic design has evolved as a means of identification, information, and promotion to become a profession and discipline in its own right.

This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television, and electronic media, and the impact of technical innovations such as photography and the computer. For the revised edition, a new final chapter covers all the recent international developments in graphic design, including the role of the computer and the Internet in design innovation and globalization. In the last years of the twentieth century, at a time when "designer products" and the use of logos grew in importance, the role of graphic designers became more complex, subversive, and sometimes more political—witness Oliviero Toscani's notorious advertisements for Benetton. Digital technology cleared the way for an astonishing proliferation of new typefaces, and words began to take second place to typography in a whole range of magazines and books as designers asserted the primacy of their medium. Designers and companies discussed here include Neville Brody, David Carson, Design Writing Research, Edward Fella, Tibor Kalman, Jeffery Keedy, LettError, Pierre di Sciullo, Tomato, Gerard Unger, Cornel Windlin, and a host of others. Over 800 illustrations, 30 in color

(retrieved from Amazon Thu, 12 Mar 2015 18:12:40 -0400)

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"From its roots in the development of printing, graphic design has evolved as a means of identification, information and promotion, to become a profession and discipline in its own right. This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television and electronic media, and the effects of technical innovations such as photography and the computer. A new final chapter in this revised edition covers the international developments and leading practitioners in graphic design over the past ten years, exploring the revolutionary impact of digital technology. With over 800 illustrations fully integrated within the text, this indispensable account is uniquely clear, comprehensive and absorbing."--BOOK JACKET.… (more)

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