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Interviewing Users: How to Uncover…
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Interviewing Users: How to Uncover Compelling Insights (edition 2013)

by Steve Portigal (Author)

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921237,606 (3.7)None
Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.… (more)
Member:sfmcewing
Title:Interviewing Users: How to Uncover Compelling Insights
Authors:Steve Portigal (Author)
Info:Rosenfeld Media (2013), Edition: 1st, 176 pages
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Interviewing Users: How to Uncover Compelling Insights by Steve Portigal

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Fundamental principles and techniques in qualitative research interviewing, interwoven with anecdotes from the author and other established researchers. Portigal lays out a general framework for interviewing, and discusses planning, conducting, documenting, evaluating, and reporting the interview.

While usability studies, ethnographic observations, and other members of the qualitative family aren't necessarily interviews, the book illuminates a sensible and effective research mindset for any formal, qualitative research undertaking. Recommended even for experienced practitioners.
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  stonecrops | May 18, 2016 |
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Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.

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