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Creativity, Inc.: Overcoming the Unseen…
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Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration (edition 2014)

by Ed Catmull, Amy Wallace

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1,6846810,357 (4.16)26
Biography & Autobiography. Business. Performing Arts. Nonfiction. HTML:From a co-founder of Pixar Animation Studiosâ??the Academy Awardâ??winning studio behind Coco, Inside Out, and Toy Storyâ??comes an incisive book about creativity in business and leadership for readers of Daniel Pink, Tom Peters, and Chip and Dan Heath.
NEW YORK TIMES BESTSELLER | NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Huffington Post â?˘ Financial Times â?˘ Success â?˘ Inc. â?˘ Library Journal
Creativity, Inc. is a manual for anyone who strives for originality and the first-ever, all-access trip into the nerve center of Pixar Animationâ??into the meetings, postmortems, and â??Braintrustâ?ť sessions where some of the most successful films in history are made. It is, at heart, a book about creativityâ??but it is also, as Pixar co-founder and president Ed Catmull writes, â??an expression of the ideas that I believe make the best in us possible.â?ť
For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, WALL-E, and Inside Out, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admiredâ??and so profitable.
As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his co-founding Pixar in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movieâ??s successâ??and in the thirteen movies that followedâ??was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention, such as:
â?˘ Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
â?˘ If you donâ??t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
â?˘ Itâ??s not the managerâ??s job to prevent risks. Itâ??s the managerâ??s job to make it safe for others to take them.
â?˘ The cost of preventing errors is often far greater than the cost of fixing them.
â?˘ A companyâ??s communication structure should n
… (more)
Member:tombrinck
Title:Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Authors:Ed Catmull
Other authors:Amy Wallace
Info:Random House (2014), Hardcover, 368 pages
Collections:Your library
Rating:***
Tags:innovation, creativity, business, management

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Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull

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» See also 26 mentions

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Showing 1-5 of 68 (next | show all)
I highly recommend this book to ministry teams who want to run their church in a way that releases the power of the Holy Spirit. I do not say that lightly. Catmull's style of trusting his staff, reframing failure, leveling hierarchy and putting the story above all else is the beginnings of the framework that could unleash something powerful. ( )
  chailatte | Feb 5, 2024 |
This book is, hands-down, one of the best I've ever read in terms of exciting me toward more creative work and building something of a business with it.

It's a book on creativity in a workplace by Ed Catmull, one of Pixar's founders. Amazing inspiration and advice re: building a creative enterprise that never loses sight of its vision and its inspirations.

Confession: My expectations of this were low because I assumed John Lasseter to be the creative voice of Pixar and the author to be all business; I stand corrected now and in awe of Mr. Catmull's focus and drive and creativity of his own.

Highest recommendations on this one. ( )
  SESchend | Feb 2, 2024 |
Listened to an audio version of this book. What a rollicking ride this book is! Thoroughly enjoyed. This book appeals to three core aspects of me:

1. A startup enthusiast building products with awesome teams - Many of us have brilliant and innovative ideas. But to get them executed and build it with a team is a different level challenge. Pixar guys have done it again and again. It worth paying attention to their wisdom in managing the team, building a culture to foster creativity, giving feedback with candour in brain trust meetings.

2. Thriving in complex systems: We all have a few mental models of work. When things are different from our perception and many of factors (more team members/stakeholders) come into play, one can easily lose the plot. Ed Catmull's stoical suggestion of embracing uncertainty and trusting the team while failing/experimenting is really refreshing to hear.

3. Steve Jobs fan: Ed Catmull has known Steve for 20 years and has seen the transformation of Steve from a brash-bullying-brilliant man to a sensitive-observant-thoughtful man. That alone is worth the money. ( )
  Santhosh_Guru | Oct 19, 2023 |
Lots of good ideas here. Would have been better without being limited by the white male perspective--all the talk about Lassester helping to create this great culture is totally undermined by my knowledge that he was a lecherous creep and sexual harasser. ( )
  eas7788 | Aug 27, 2023 |
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration tackles Pixar and Disney from the view of technology, individuality, and artistry. All while creating a viable business.

As a graphic designer, we balance creativity and responsibility. Like Pixar, we’re in the business of bottling and selling our imaginations.

Ed Catmull, the computer scientist who became president of Pixar Animation Studios and Walt Disney Animation Studios, deals with this awesome collision of seemingly conflicting interests with sincerity right out of Wall-E.

I’m a huge pop culture fanatic: My friends would do trivia and one night they turned in a guess before I even heard the question figuring no one would know the answer. I felt shocked to learn that no one else knew who played Robin in the old Adam West version of Batman. It was Burt Ward, people. Burt Ward. Do people not know this?

So as you can imagine, I’ve laughed and cried with Pixar in the theatre over the years. Remember in Toy Story 3 when Woody and friends held hands and resigned themselves to incineration? You have no soul if that didn’t rock you to the core.

You'll love to hear the story of how creativity and business collided to make Disney magic. ( )
  sketchee | Aug 25, 2023 |
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Author nameRoleType of authorWork?Status
Catmull, Edprimary authorall editionsconfirmed
Wallace, Amymain authorall editionsconfirmed
Altschuler, PeterNarratorsecondary authorsome editionsconfirmed
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Biography & Autobiography. Business. Performing Arts. Nonfiction. HTML:From a co-founder of Pixar Animation Studiosâ??the Academy Awardâ??winning studio behind Coco, Inside Out, and Toy Storyâ??comes an incisive book about creativity in business and leadership for readers of Daniel Pink, Tom Peters, and Chip and Dan Heath.
NEW YORK TIMES BESTSELLER | NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Huffington Post â?˘ Financial Times â?˘ Success â?˘ Inc. â?˘ Library Journal
Creativity, Inc. is a manual for anyone who strives for originality and the first-ever, all-access trip into the nerve center of Pixar Animationâ??into the meetings, postmortems, and â??Braintrustâ?ť sessions where some of the most successful films in history are made. It is, at heart, a book about creativityâ??but it is also, as Pixar co-founder and president Ed Catmull writes, â??an expression of the ideas that I believe make the best in us possible.â?ť
For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, WALL-E, and Inside Out, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admiredâ??and so profitable.
As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his co-founding Pixar in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movieâ??s successâ??and in the thirteen movies that followedâ??was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention, such as:
â?˘ Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
â?˘ If you donâ??t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
â?˘ Itâ??s not the managerâ??s job to prevent risks. Itâ??s the managerâ??s job to make it safe for others to take them.
â?˘ The cost of preventing errors is often far greater than the cost of fixing them.
â?˘ A companyâ??s communication structure should n

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