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Word of Mouth Marketing: How Smart Companies Get People Talking, Revised… (original 2006; edition 2009)
by Andy Sernovitz (Author), Guy Kawasaki (Afterword), Seth Godin (Foreword)
Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz (2006)
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Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about.
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Melvil Decimal System (DDC)659.133 — Technology and Application of Knowledge Management and auxiliary services Advertising And Public Relations Advertising
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