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Word of Mouth Marketing: How Smart Companies…
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Word of Mouth Marketing: How Smart Companies Get People Talking, Revised… (original 2006; edition 2009)

by Andy Sernovitz (Author), Guy Kawasaki (Afterword), Seth Godin (Foreword)

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2003106,961 (3.5)None
Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about.
Member:thekimfamily
Title:Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition
Authors:Andy Sernovitz (Author)
Other authors:Guy Kawasaki (Afterword), Seth Godin (Foreword)
Info:Kaplan Press (2009), Edition: Revised, 232 pages
Collections:Your library
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Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz (2006)

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sometimes being reminded of the obvious is useful, helpful, and needed. this will be a purchase so I can sticky note it and highlight in the margins. ;) one of those books you can just open up to any page and begin there. ( )
  SkiKatt68 | Feb 26, 2016 |
A good quick read. The five T's and the Word of Mouth Marketing Manifesto is very interesting and simple. Very good insight. ( )
  markdeo | Apr 16, 2009 |
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Author nameRoleType of authorWork?Status
Andy Sernovitzprimary authorall editionscalculated
Godin, SethForewordsecondary authorall editionsconfirmed
Kawasaki, GuyAfterwordsecondary authorall editionsconfirmed
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Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about.

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Master the art of word of mouth marketing with this practical hands-on guide.
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