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The Culture Map: Breaking Through the…
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The Culture Map: Breaking Through the Invisible Boundaries of Global… (edition 2014)

by Erin Meyer (Author)

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"As today's business world becomes ever-more global and virtual, executives and managers are expected to work harmoniously together with counterparts from a broad array dramatically different cultures and backgrounds, often without leaving their desks. But when you throw people together who come from starkly different backgrounds and cultures- from Americans who precede anything negative with three nice comments to French, Dutch, Israelis and Germans who get straight to the point ("your presentation was simply awful"); from Latin Americans and Asians who are steeped in hierarchy to the Scandinavians who think the best boss is just one of the crowd- the result can sometimes be disastrous. Even with English as a global language, it's easy to fall into cultural traps that endanger careers and sink deals. In The Culture Map, renowned expert Erin Meyer offers highly practical and timely perspective on one of today's most pressing business issues: how do different cultures influence the way to do business when working globally? And she explains how to dramatically increase business success by improving one's ability to understand the cultural drivers of colleagues, clients, and suppliers from different countries. With the rapid increase in global call centers, outsourcing, supply chains, and project teams, cultural diversity touches almost everyone. Globalization has led to the rapid connection of internationally based employees from all levels of multinational companies. The advent of information and communication technology means that work itself has globalized. Where once you might have been expected to collaborate with colleagues from one or two foreign territories, today many people are part of global networks connected with people scattered around the world. Yet most managers have little understanding of how local culture impacts global interaction. Even those who are culturally informed, travel extensively, and have lived abroad often have few strategies for dealing with the cross-cultural complexity that affects their team's day-to-day effectiveness. The Culture Map provides a new way forward, with vital insights for working effectively and sensitively with one's counterparts in the new global marketplace"-- "As today's business world becomes ever-more global and virtual, executives and managers are expected to work harmoniously together with counterparts from a broad array of dramatically different cultures and backgrounds, often without leaving their desks. But when you throw people together who come from starkly different backgrounds and cultures-- from Americans who precede anything negative with three nice comments to French, Dutch, Israelis and Germans who get straight to the point ("your presentation was simply awful"); from Latin Americans and Asians who are steeped in hierarchy to the Scandinavians who think the best boss is just one of the crowd-- the result can sometimes be disastrous. In Culture Map, renowned expert Erin Meyer offers highly practical and timely perspective on one of today's most pressing business issues: how do different cultures influence the way to do business when working globally? And she explains how to dramatically increase business success by improving one's ability to understand the cultural drivers of colleagues, clients, and suppliers from different countries. Culture Map provides a new way forward, with vital insights for working effectively and sensitively with one's counterparts in the new global marketplace"--… (more)
Member:jkchambers
Title:The Culture Map: Breaking Through the Invisible Boundaries of Global Business
Authors:Erin Meyer (Author)
Info:PublicAffairs (2014), Edition: 1, 288 pages
Collections:Your library
Rating:*****
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The Culture Map: Breaking Through the Invisible Boundaries of Global Business by Erin Meyer

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A terrific book for anyone doing business with people another culture whether they are customers or team members. It would also give you insight into the range of differences within the same culture.

Meyer discusses 8 aspects of interaction from punctuality to decision making to various aspects of communication and shows each on a separate axis. Then she lists various countries and where they fit on that axis. The key point is not where you fit on that axis, but where you are in relation to the people you're interacting with. If you come from a very punctual culture, but you're dealing with people who are even more punctual, you'll be surprised when they find you too lax and you find them too rigid.

One thing that surprised me is there is one axis for communication in general (ranging from direct to subtle) and a separate one for how you communicate negative feedback. Some cultures are very direct on one axis but indirect and subtle on the other. This can be quire confusing if you're not expecting it.

She gives very practical advice to not only understanding the differences but how to break down the barriers between different cultures when working together.

I'm an American and I found out my communication styles generally and for negative feedback tend toward alignment with the Dutch - fortuitous that I read this book just before going to The Netherlands to work with a client there. But my photographic style is more Japanese. ( )
  BizCoach | Oct 9, 2014 |
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"As today's business world becomes ever-more global and virtual, executives and managers are expected to work harmoniously together with counterparts from a broad array dramatically different cultures and backgrounds, often without leaving their desks. But when you throw people together who come from starkly different backgrounds and cultures- from Americans who precede anything negative with three nice comments to French, Dutch, Israelis and Germans who get straight to the point ("your presentation was simply awful"); from Latin Americans and Asians who are steeped in hierarchy to the Scandinavians who think the best boss is just one of the crowd- the result can sometimes be disastrous. Even with English as a global language, it's easy to fall into cultural traps that endanger careers and sink deals. In The Culture Map, renowned expert Erin Meyer offers highly practical and timely perspective on one of today's most pressing business issues: how do different cultures influence the way to do business when working globally? And she explains how to dramatically increase business success by improving one's ability to understand the cultural drivers of colleagues, clients, and suppliers from different countries. With the rapid increase in global call centers, outsourcing, supply chains, and project teams, cultural diversity touches almost everyone. Globalization has led to the rapid connection of internationally based employees from all levels of multinational companies. The advent of information and communication technology means that work itself has globalized. Where once you might have been expected to collaborate with colleagues from one or two foreign territories, today many people are part of global networks connected with people scattered around the world. Yet most managers have little understanding of how local culture impacts global interaction. Even those who are culturally informed, travel extensively, and have lived abroad often have few strategies for dealing with the cross-cultural complexity that affects their team's day-to-day effectiveness. The Culture Map provides a new way forward, with vital insights for working effectively and sensitively with one's counterparts in the new global marketplace"-- "As today's business world becomes ever-more global and virtual, executives and managers are expected to work harmoniously together with counterparts from a broad array of dramatically different cultures and backgrounds, often without leaving their desks. But when you throw people together who come from starkly different backgrounds and cultures-- from Americans who precede anything negative with three nice comments to French, Dutch, Israelis and Germans who get straight to the point ("your presentation was simply awful"); from Latin Americans and Asians who are steeped in hierarchy to the Scandinavians who think the best boss is just one of the crowd-- the result can sometimes be disastrous. In Culture Map, renowned expert Erin Meyer offers highly practical and timely perspective on one of today's most pressing business issues: how do different cultures influence the way to do business when working globally? And she explains how to dramatically increase business success by improving one's ability to understand the cultural drivers of colleagues, clients, and suppliers from different countries. Culture Map provides a new way forward, with vital insights for working effectively and sensitively with one's counterparts in the new global marketplace"--

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