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Branson: Behind the Mask

by Tom Bower

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The image remains pristine: a charismatic high-school dropout turned billionaire, whose stratospheric rise and daring exploits have won him millions of enduring admirers and made him a model for aspiring entrepreneurs throughout the world. But is this story still credible? Over the last decade, has Branson matched the expectations perpetuated by Virgin's relentless publicity machine? Or have we all been seduced by a brilliant showman? In his most explosive book to date, Tom Bower, bestselling biographer of Simon Cowell, Bernie Ecclestone, Conrad Black and Robert Maxwell, dares to explore the reality of the Branson empire. In doing so, he unravels the gripping story of his recent activities - from the astonishing success of mobile phones to his troubled airlines and his long delayed plan to send multimillionaires into space - and asks whether he really remains Britain's heroic buccaneer.… (more)
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Bransons imago is altijd feilloos geweest. De Golden Boy. Heeft hij de enorme verwachtingen waar kunnen maken of zijn we allemaal voor de gek gehouden door een briljant poseur? Zijn imago was tot nu toe onberispelijk: de charismatische schoolverlater die biljonair werd. Richard Bransons moed en succes bezorgden hem miljoenen aanbidders en maakten hem tot een voorbeeld voor (aspirant-) entrepreneurs over de hele wereld.

In Branson ontmaskerd wordt het schimmige verhaal achter Bransons laatste projecten ontrafelt.Van het enorme succes van mobiele telefoons tot zijn in moeilijk heden verkerende luchtvaartmaatschappijen en lang uitgestelde plan om multimiljonairs de ruimte in te sturen.

Tom Bower is een gerenommeerd biograaf. Van zijn hand verschenen onder andere biografieën over Simon Cowell, Conrad Black en Robert Maxwell. In 2000 schreef Bower al eerder een geautoriseerde biografie over Richard Branson. In Branson ontmaskerd ziet Bower de waarheid over het Bransonimperium onder ogen.
  Documentatie | Oct 17, 2018 |
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The image remains pristine: a charismatic high-school dropout turned billionaire, whose stratospheric rise and daring exploits have won him millions of enduring admirers and made him a model for aspiring entrepreneurs throughout the world. But is this story still credible? Over the last decade, has Branson matched the expectations perpetuated by Virgin's relentless publicity machine? Or have we all been seduced by a brilliant showman? In his most explosive book to date, Tom Bower, bestselling biographer of Simon Cowell, Bernie Ecclestone, Conrad Black and Robert Maxwell, dares to explore the reality of the Branson empire. In doing so, he unravels the gripping story of his recent activities - from the astonishing success of mobile phones to his troubled airlines and his long delayed plan to send multimillionaires into space - and asks whether he really remains Britain's heroic buccaneer.

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