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The Ultimate Marketing Plan: Find Your Hook.…
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The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message.… (1991)

by Dan S. Kennedy

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Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers. In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget. Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.… (more)
Recently added byprivate library, PhuongPham2019, rcalafato, Troy.Walker, CarmaSpence, emanassy, ameerali

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To Gary Halbert, who is largely responsible for me being in the direct marketing field, is an ispirign innovator, and a good friend.
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In 1978, when I started my career as a professional speaker and seminar leader, one o fhte venerable deans of public speaking, Cavett Robert, sagely cautioned: "Don't be in too much of a hurry to promote, until you get good. Otherwise you just speed up the rate at which the world finds out you're no good." Harsh but good advice.
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