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Uncommon Practice: People who deliver a…
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Uncommon Practice: People who deliver a great brand experience (edition 2002)

by Shaun Smith

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What experiences do great brands create, for customers, through people? Uncommon Practice explores the creation of outstanding brand experinces delivered through people, illuminated with in-depth interviews with senior executives and front-line managers.
Member:birdarru
Title:Uncommon Practice: People who deliver a great brand experience
Authors:Shaun Smith
Info:Financial Times Prentice Hall (2002), Paperback, 192 pages
Collections:Your library, Kerry's Books
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Uncommon Practice: People who deliver a great brand experience by Shaun Smith

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What experiences do great brands create, for customers, through people? Uncommon Practice explores the creation of outstanding brand experinces delivered through people, illuminated with in-depth interviews with senior executives and front-line managers.

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