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The Revolution Will Not Be Televised : Democracy, the Internet, and the… (edition 2004)
by Joe Trippi
The Revolution Will Not Be Televised: Democracy, the Internet, and the Overthrow of Everything by Joe Trippi
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Was assigned this as a semester project for Campaign Analysis. It's what turned me on to social media. I met Trippi at a Twitter conference 8 years later and totally fangirled my little heart out. ( )
Written by the campaign manager for Howard Dean during his 2004 bid for president, this book is part memoir of Trippi's life and experience campaigning and part call to arms to overthrow the typical style of campaigning. At times he is arrogant and self-important, but he is in the business of politics so that is to be expected. He takes the time to congratulate himself any chance he gets, and while some of the ideas are very good, I don't really believe they were all his ideas.
He speaks passionately about democracy and of the people taking back their country from corporate interests in far-reaching grassroots efforts that build momentum on the Internet. He talks about how the Dean for America campaign raised millions of dollars in just a few weeks, mainly small donations from thousands of individuals, using the Internet. He apparently detests television, or at the very least, detests television campaign ads, denouncing them as spoon-feeding the American people political messages.
It was an interesting read, I enjoyed hearing about his life on the campaign road, and I think he has some very good points. But I also think he misses some very important points about the current reach of the Internet, what people really want to do with this technology, and how involved people want to be with politics either online or off. His predictions are both short-sighted and overly optimistic - four years was not quite enough time to see his ideas come to fruition though some may in more time. While he sees the Internet as the savior of politics, finally letting each individual speak up, he fails to grasp that there are a million other reasons to give up on politics in general. My final thought: it would have been a lot more fun to enjoy Trippi's aggrandizing if he wasn't so into himself.
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Wikipedia in English (3)
In a blend of Wired magazine and The Boys on the Bus, the man who invented Internet politics tells the story of how it was done and reveals how every sector can benefit from tech revolution. Campaign manager Joe Trippi, who signed on to run Howard Dean's campaign when there was less than $100,000 in the till and fewer than 500 people involved, transformed the most obsure candidate in the field into the Democratic frontrunner and all-but-coronated party nominee in less than a year. The secret of Trippi's off-the-charts success: a revolutionary use of the Internet, and an impassioned, contagious desire to overthrow politics-as-usual. Before Dean knew it, he had a groundswell of 600,000 Americans behind him, was leading in every poll, and had raised $45 million--more money than any Democrat in history. We now know that unprecedented fundraising, unheard-of numbers of people checking in on the Internet, chatting on blogs, reaching out to their fellow voters and showing up at house parties really can compete with--and in so many ways exceed-- the more traditional approaches to winning in politics. But the why's and how's leave much fertile ground to plow, and for the first time, Trippi, an icon to all the Dean supporters he energized, is sharing his lessons learned, along with colorful behind-the-scenes stories from the campaign trail. Perhaps lulled by the bust of the dot.com boom, many have dismissed the Internet as old news. But if Dean's campaign wasn't enough of a wake-up call, this book is: Trippi reveals just how the sleeping power of technology can be harnessed, and illuminates how every organization and individual in America can benefit from the tidal wave of change on the horizon.
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Melvil Decimal System (DDC)324.7092 — Social sciences Political Science The political process Campaigning
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