HomeGroupsTalkExploreZeitgeist
Search Site
This site uses cookies to deliver our services, improve performance, for analytics, and (if not signed in) for advertising. By using LibraryThing you acknowledge that you have read and understand our Terms of Service and Privacy Policy. Your use of the site and services is subject to these policies and terms.
Hide this

Results from Google Books

Click on a thumbnail to go to Google Books.

Idées de génie : Comment créer des…
Loading...

Idées de génie : Comment créer des messages qui marquent les esprits (original 2007; edition 2007)

by Chip Heath (Author), Emily Borgeaud (Translator)

MembersReviewsPopularityAverage ratingMentions
3,830782,504 (4.06)25
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.… (more)
Member:american.corner
Title:Idées de génie : Comment créer des messages qui marquent les esprits
Authors:Chip Heath (Author)
Other authors:Emily Borgeaud (Translator)
Info:NOUVEAUX HORIZONS
Collections:Your library
Rating:
Tags:Self-Fulfillment

Work Information

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath (2007)

Loading...

Sign up for LibraryThing to find out whether you'll like this book.

No current Talk conversations about this book.

» See also 25 mentions

English (74)  Spanish (2)  French (1)  German (1)  All languages (78)
Showing 1-5 of 74 (next | show all)
Nicely done. They definitely follow their own maxims and provide proof of their studies. Must read for advertisers. ( )
  OutOfTheBestBooks | Sep 24, 2021 |
Whether you're a CEO, a full-time mom, or a non-profit board member trying to raise money for community projects, you've got ideas that you need to communicate. But it's hard to transform the way people think and act. Explore the 6 key qualities seen over and over of an idea that is made to stick. They are simple, unexpected, concrete, credible, emotional, and stories.
By Chip & Dan Heath
  GLC-Library | Aug 16, 2021 |
Made to Stick
  ritaer | Aug 7, 2021 |
This is the spiritual successor to Malcolm Gladwells “The Tipping Point”. One concept touched on in that book was the idea of stickiness - the ability for an idea to be memorable.

While there were some parts of the book that stuck with me (give strong leads, people identify with people), many of the concepts I honestly forgot about. It left me thinking this book may have been more sticky if it were shorter and stuck to only the most impactful examples. ( )
  adamfortuna | May 28, 2021 |
A lot of books based on 'rules' or 'principals' seem very arbitrary. The suggestions in this book actually seem pretty right-on. ( )
  mitchtroutman | Jun 14, 2020 |
Showing 1-5 of 74 (next | show all)
The book is a rare combination of being both "an easy read" as well as providing thoughtful information that can be readily applied.
added by Katya0133 | editLeadership, George Manthey (Sep 1, 2007)
 
I especially like that this book follows its own rules for stickiness.
added by Katya0133 | editJournal for Quality & Participation, Rick Maurer (Sep 1, 2007)
 
"Made to Stick" might have followed its own advice a bit more. The analytical point of all those sticky ideas almost gets lost in the welter of anecdotes.
added by Katya0133 | editThe Wall Street Journal, Joanna L. Ossinger (Jun 1, 2007)
 
The big sellers in this field of finding common ingredients in success/failure stories are rarely as thorough as "Stick," but they're usually easier to incorporate into your daily process.
added by Katya0133 | editAdvertising Age, Matt Kinsey (May 14, 2007)
 
Much of the content of the book, however, has been said before, in other contexts, and often to a more satisfying end.
added by Katya0133 | editCommunication World, Bill Combs (May 1, 2007)
 

» Add other authors

Author nameRoleType of authorWork?Status
Heath, Chipprimary authorall editionsconfirmed
Heath, Danmain authorall editionsconfirmed
Kahlenberg, CharlesNarratorsecondary authorsome editionsconfirmed
You must log in to edit Common Knowledge data.
For more help see the Common Knowledge help page.
Canonical title
Original title
Alternative titles
Original publication date
People/Characters
Information from the Italian Common Knowledge. Edit to localize it to your language.
Important places
Important events
Related movies
Awards and honors
Epigraph
Dedication
To Dad, for driving an old tan Chevette while putting us through college.

To Mom, for making us breakfast every day for eighteen years. Each.
First words
A friend of a friend of ours is a frequent business traveler.
Quotations
Last words
(Click to show. Warning: May contain spoilers.)
Disambiguation notice
Publisher's editors
Blurbers
Original language
Canonical DDC/MDS
Canonical LCC

References to this work on external resources.

Wikipedia in English (3)

Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.

No library descriptions found.

Book description
Haiku summary

Popular covers

Quick Links

Rating

Average: (4.06)
0.5 1
1 4
1.5 2
2 24
2.5 3
3 105
3.5 13
4 256
4.5 18
5 213

Is this you?

Become a LibraryThing Author.

 

About | Contact | Privacy/Terms | Help/FAQs | Blog | Store | APIs | TinyCat | Legacy Libraries | Early Reviewers | Common Knowledge | 166,241,142 books! | Top bar: Always visible