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Changing the playbook : how power, profit,…
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Changing the playbook : how power, profit, and politics transformed…

by Howard P. Chudacoff

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Amazon.com Product Description (ISBN 0252081323, Paperback)

In Changing the Playbook , Howard P. Chudacoff delves into the background and what-ifs surrounding seven defining moments that transformed college sports. These changes involved fundamental issues--race and gender, profit and power--that reflected societal tensions and, in many cases, remain pertinent today: the failed 1950 effort to pass a Sanity Code regulating payments to football players;the thorny racial integration of university sports programs;the boom in television money;the 1984 Supreme Court decision that settled who could control skyrocketing media revenues;Title IX's transformation of women's athletics;the cheating, eligibility, and recruitment scandals that tarnished college sports in the 1980s and 1990s;the ongoing controversy over paying student athletes a share of the enormous moneys harvested by schools and athletic departments. A thought-provoking journey into the whos and whys of college sports history, Changing the Playbook reveals how the turning points of yesterday and today will impact tomorrow.

(retrieved from Amazon Sun, 31 Jan 2016 10:59:57 -0500)

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