Amazon.com Product Description (ISBN 0205223206, Loose Leaf)
This edition features the exact same content as the traditional text in a convenient, three-hole- punched, loose-leaf version. Books à la Carte also offer a great value for your students—this format costs significantly less than a new textbook.
Updated in a new 5th edition, Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.
(retrieved from Amazon Sun, 05 Jun 2016 15:01:31 -0400)