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Widespread generic phenomena such as wealth and poverty, power and marginality, globalization and anti-globalization, lie at the root of the languages and codes with which graphic designers must visually communicate--however obligingly or not. Reactive Graphics, the third Laus forum, analyzes this system of signs, recognizing the graphic designer's capacity for interpreting and recodifying those features which make up our environment. Taking stock of the opportunities for dissidence versus those for obedience, Reactive Graphics evaluates work by Adbusters, Hula Hula, Sensacional, Fakir, Nortec Collective, Oscar Reyes and Besame mucho. Mexico, the "host" country for this volume in the Laus! series, provides a fertile cultural, political and economic land in which to conduct this graphic exploration: Notably independent, it exists as both a virtual and literal frontier between north and south, as well as extremes of having and having-not.