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Loading... The User's Journey: Storymapping Products That People Love (edition 2016)by Donna Lichaw (Author), Eva-Lotta Lamm (Illustrator)
Work InformationThe User's Journey: Storymapping Products That People Love by Donna Lichaw
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Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a "story first" approach can transform your product, feature, landing page, flow, campaign, content, or product strategy. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)658.8Technology Management and auxiliary services Management Of MarketingLC ClassificationRatingAverage:
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