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Loading... New Models for Growth and Profitability: Thoughts on Annual Reports, and How Corporate Culture Feeds the Documentby Bill Cahan
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Bill Cahan & Associates is a San Francisco based advertizing agency. This volume is a visual and verbal expression of the agencies thoughts on annual reports and how corporate culture feeds the document. It is split into 22 sections and each section examines a single aspect of the annual report and poses a relative question. Does an annual report's design matter? Why have some of the world's most powerful corporations - IBM, Ford, Brisol-Meyers - choosen blue as their corporate colour? This is intended as a desktop companion. No library descriptions found. |
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