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Fundamentals of Marketing by Marilyn A.…
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Fundamentals of Marketing by Marilyn A. Stone (2007-02-28)

by Marilyn A. Stone;John Desmond

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Recently added byAnatoly1988

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This book is huge. I mean literally 500 pages, and I was reading it aloud enunciating every word. It took me more than a week to finish it. What I found out is that it is written in British English and most of the examples are from the UK. I found it difficult to adjust to the language, but the content is priceless. The content is phenomenally valuable. I was taking a Marketing course on Coursera and I found this to be a great help to my understanding of the subject. Every topic that is involved in the Marketing is covered. Like, 7m's, 4p's. CLV, PLC. Not only it covers all the topics it is also very up to date. Bringing all the examples of modern companies and businesses. The book is spread throughout with case studies, which is distracting but is also helpful. ( )
  Anatoly1988 | Mar 2, 2017 |
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