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Aspects of electronic retailing

by John Fernie

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This is a themed issue on aspects of electronicretailing. Michelle Morganosky and BrendaCude published their first study of consumerresponses to online shopping in IJR & DM in2000. It recorded the most online ''hits'' ofany paper in the journal that year and was oneof the most downloaded papers in the MCBsuite of journals. This is the third of theirlongitudinal studies in 2001 and was anextension of the second survey in thatre-contact was made with the 260 participantsin study two. The current study shows amaturing of the online customer with quitehigh customer retention rates. In fact themain r.… (more)

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This is a themed issue on aspects of electronicretailing. Michelle Morganosky and BrendaCude published their first study of consumerresponses to online shopping in IJR & DM in2000. It recorded the most online ''hits'' ofany paper in the journal that year and was oneof the most downloaded papers in the MCBsuite of journals. This is the third of theirlongitudinal studies in 2001 and was anextension of the second survey in thatre-contact was made with the 260 participantsin study two. The current study shows amaturing of the online customer with quitehigh customer retention rates. In fact themain r.

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