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Inbound Marketing For Startups Without All…

Inbound Marketing For Startups Without All The Hassles: Content Marketing…

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I'm not a business guru or entrepreneurial genius, but I do have a measly little A.A.S. in Business Marketing, so I feel I have some insight into what should be in this book. Honestly, I learned nothing new and after the first two chapters, I just started skimming rather than actively reading. It felt rushed, lacked cohesion and lost it's target audience. The author's writing style just didn't grab my attention. ( )
  prismcat | Apr 5, 2018 |
This book is very informative and gives you a really good idea for well "startups". I run a small business so I understand these ideas and strategies for marketing and there's a lot of great ideas and how to execute them. However, Chapter 1: A Quick Look at Inbound Marketing" starts off with this sentence: "As we've mentioned there are a few different types of marketing."

Not a big deal. This threw me off a little because A: This is the first chapter and even in the Introduction there is nothing mentioned about other marketing styles; B: Your chapter states Inbound Marketing. That's the target topic and I felt as a target audience that I was already lost. I thought I'd missed something.

There are several other issues I had similar to this throughout the rest of the chapters. The ideas were there but straying from the target topic happened easily.

For a guide like this, staying on topic, organizing and targeting your audience better is crucial. ( )
  BookxGirl | Nov 11, 2017 |
A high-level treatment to provide a broad understanding of Inbound Marketing. Authoritative 'how-to' information is missing. Lack of data, visuals, attributions, bibliography or examples of real-life strategies and tactics established companies or start-ups have undertaken, or their success strategies. Googling the topic would provide more information. Author defines inbound marketing loosely. A section compares Inbound marketing to content marketing, the former loosely attributed to Internet technologies. The ones that follow are devoted to content marketing, thereafter. A standard staple, SEO is glaringly missing. Book skims over social. The title led me to expect a hard core inbound marketing-tactics 70-pager for start-ups. Instead, actionable suggestions provided were, for eg, getting sellers to talk about your product in B2B situations, or on getting the 'right' people to work for you, such as marketers with social media following. Sorry, no buzz or virals here, pun intended. ( )
  SBread | Oct 19, 2017 |
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