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The Art of the Start: The Time-Tested,…
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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone… (original 2004; edition 2004)

by Guy Kawasaki

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1,2031012,017 (3.76)4
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.… (more)
Member:petrounias
Title:The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Authors:Guy Kawasaki
Info:Portfolio Hardcover (2004), Edition: 1, Hardcover, 240 pages
Collections:Your library
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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki (2004)

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» See also 4 mentions

English (9)  Spanish (1)  All languages (10)
Showing 1-5 of 9 (next | show all)
Compact, absolutely-no-bullshit blast of ... the art of the start. Despite the title ("... Anyone Starting Anything"), this book is laser-focused on an unfunded entrepreneur bootstrapping a business or, maybe, a non-profit.

Watching scared cows being slaughtered is always a great pleasure, and with one gormless platitude or another garrotted every sentence or two, this book is a joy to read. And it's short too.

Read it twice. ( )
  GirlMeetsTractor | Mar 22, 2020 |
This book has a lot of advice to start companies.
A must read. ( )
  NelsonFaria | Dec 5, 2015 |
Guy Kawasaki is a Silicon Valley entrepreneur, best known for his work at Apple to make the Macintosh the iconic brand it is, guaranteeing it a place in technology history. He's since formed his own venture capital firm and writes books about business.

While written for people who are looking for investors and expecting to build a company with employees, I got a lot out of this book. Kawasaki states unequivocally that if someone is getting into business to solely to make money,gain power or prestige; they are getting into business for the wrong reason.

The list of four possible reasons to get into business all square with what I'm now doing. "Make the world a better place, Increase the quality of life, Right a terrible wrong, Prevent the end of something good." (p5)

There's a lot of good in this book and I recommend it for anyone curious about how to start a business. ( )
  AuntieClio | Sep 14, 2013 |
Guy Kawasaki gives a ground floor guide to starting your own business. Eminently practical and full of common sense advice. A little overly USA-focused for this UK reader, but nonetheless worth having on any wannabe-entrepreneur's bookshelf. ( )
  mooders | Dec 13, 2009 |
I included this book in my book: The 100 Best Business Books of All Time. www.100bestbiz.com ( )
This review has been flagged by multiple users as abuse of the terms of service and is no longer displayed (show).
  toddsattersten | May 8, 2009 |
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What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies-whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST-Great Ideas for Starting Things-including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.

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