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How We Win: A Guide to Nonviolent Direct Action Campaigning

by George Lakey

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532486,270 (4)None
"Today's new direct action campaigns require a new, down-to-earth guide to effective campaigning. George Lakey's How We Win is that timely guide. The Women's March of January 21, 2017, was estimated at four million people - the largest assembly of activist protest in U.S. history. Many of those assembled were in the streets for the first time, or returning after a period of inactivity. Lakey, a lifelong activist, helps us understand our political moment (extreme polarization, ripe for political change), teaches us how to plan a campaign to overcome that polarization, demonstrates how to launch these ideas into action, and shows us how to grow and sustain our movements. This is what democracy looks like"--… (more)
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n an era of massive worldwide protests for racial and economic justice, it is important to remember that marching is only one way to take to the streets. Protest must be supplemented with the sustained direct action campaigns that are crucial to winning major reforms.

"Beginning as a trainer in the civil rights movement of the 1960s, George Lakey has spent decades helping direct action tactics flourish and succeed on the front lines of social change. Now, in this timely and down-to-earth guide, he passes the torch to a new generation of activists. Lakey looks to successful campaigns across the world to help us see what has worked, what hasn't and why: from choosing the right target to designing a creative campaign; from avoiding burnout within your group to building a movement of movements to achieve real progressive victories.

Drawing on the experiences of a diverse set of ambitious change-makers, How We Win shows us the way to justice, peace, and a sustainable economy. This is what democracy looks like." Book jacket
  PendleHillLibrary | Mar 7, 2024 |
The author's experience as a civil rights legend informs this book for building and conducting nonviolent direct action campaigns. Protest must be supplemented with sustained direct action campaigns crucial to winning major reforms. He looks to successful campaigns worldwide to see what has worked, what hasn’t, and why to achieve real progressive victories.
  PAFM | Jan 5, 2024 |
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"Today's new direct action campaigns require a new, down-to-earth guide to effective campaigning. George Lakey's How We Win is that timely guide. The Women's March of January 21, 2017, was estimated at four million people - the largest assembly of activist protest in U.S. history. Many of those assembled were in the streets for the first time, or returning after a period of inactivity. Lakey, a lifelong activist, helps us understand our political moment (extreme polarization, ripe for political change), teaches us how to plan a campaign to overcome that polarization, demonstrates how to launch these ideas into action, and shows us how to grow and sustain our movements. This is what democracy looks like"--

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