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Should studies of personality be central to communication research? Should the usefulness of the individual differences approach to interpersonal communication be questioned? McCroskey and Daly - while not negating the value of situational research - stress the importance of communication research which focuses on individual differences, particularly personality-type differences. This comprehensive and in-depth study will show those who tend to overestimate the influence of the situation that the person is also a critical part of the communication equation.