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Here is the inside story of how The Home Depot grew from its first few stores in 1979 to become the largest home-improvement retailer in the world today. Breakthrough Retailing chronicles the founding, growth, stagnation, and rebirth of this great American success story. The first half describes how the magic of a Bleeding Orange culture made this story possible and revolutionized the way building material products are sold. The second half delves into ten principles of high-productivity retailing gleaned from this amazing success story. "I can honestly say that Breakthrough Retailing is the best book on retail management I have ever read, and I have read many!" -JOHN HERBERT - Executive Director, Global Home Improvement Network, Bonn, Germany