Barb may have zero friends IRL, but online, she is popular. Like, several-hundred-thousand-followers popular. Or at least, her hair is popular. Because Barb's hair is glossy and beautiful. Which is why hairbrush manufacturers pay her stupid money for a 30-second clip. But most of the time Barb just wants to be a normal teenager, who has friends and a life. One who isn't confined to her bedroom on the 12th floor of the tower-block flat she shares with her aunt making content. One who can go about her business without everyone obsessing over the way she looks. Barb just needs to save up some money to make a new life for herself. But it's soon clear something isn't right. Because when Barb runs her fingers over her scalp, she feels something smooth and different. She gets out her mirrors and combs for a video and sees it, a bald patch the size of a ten pence coin, slap bang in the middle of her head. Barb has alopecia. Barb must learn that she is so much more than her hair and that there is no such thing as a happy ending, just lots of complicated new beginnings.