Leisure Services Marketing

by Merlin Stone

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This study on leisure marketing services shows how to analyze customers and how to manage market analysis and targeting. It shows the key trends in leisure service markets and the marketing objectives and strategy. The book includes case studies.

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This study on leisure marketing services shows how to analyze customers and how to manage market analysis and targeting. It shows the key trends in leisure service markets and the marketing objectives and strategy. The book includes case studies.

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