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Business success comes neither easily nor quickly. What is neededis a practical guide to achieving peak performance recognising yourstarting point and telling you what is required to achieve yourgoals. The Complete CEO does exactly this by providing acomprehensive framework against which any business leader canassess their strengths and weaknesses. The Complete CEO combines invaluable insights from some of themost successful CEOs in North America and Northern Europe alongwith the authors? extensive knowledge and experience tocreate a complete programme for you and your business to achievepeak corporate and individual performance. The Complete CEO distilslearning built up over the last ten years from 1000 leaders of theworld?s largest quoted companies. By comparing the ways theseleaders ran their businesses with their long-term performance, youwill be able to see what works in practice and how to make it workfor you. The Complete CEO is not a conventional business book andrecognises there are no shortcuts to greatness. Even great CEOshave important areas of relative weakness. The tailored model ofhigh performance presented in this book will be of enormous valueto anyone who aspires to be a high-performing CEO. ?The Complete CEO is an excellent handbook for any manageror leader. I keep it within reach.? ?Mervyn Davies. CEO Standard Chartered Bank Plc ?This book is helpful to any CEO, or indeed any businessmanager, who wants to deliver sustained highperformance.? ?Jim Nicol, CEO Tomkins Plc ?As CEO of a newly floated business, I have found TheComplete CEO to give extremely helpful focus, as well as practicaltools.? ?Heikki Sirviö, CEO Kemira Growhow ?The Complete CEO is a fascinating book. While itwon?t turn the average CEO into Warren Buffett, it doescontain a wealth of uncommon, common sense wisdom, which will takehim or her a number of steps in his direction.? ?James O?Loughlin, Author, The Real Warren Buffett ?The ultimate test of a CEO is value creation. Yet few areprepared for the task. This book will be of practical help toanyone who seriously takes up this challenge.? ?Sir Brian Pitman, Former CEO And Chairman Of Lloyds TSB ?I believe that the High Performance Model described inthis book will be of value to any business leader ? butespecially to one new in post, or one who has good reason tointroduce change.? ?Sten Scheibye, CEO Coloplast ?The High Performance Model at the core of the book, movesfrom a clear and insightful discussion of what drives the creationand maintenance of a winning business model into a decomposition ofthe role of the CEO. The authors have worked with a number ofhighly successful CEOs and former CEOs to understand the essence oftheir success, and the actions they have taken day-to-day to driveit; and the result is a practical, easy-to-understandguide.? ?From The Foreword By Ben Verwaayen, CEO BT Plc