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Poor Richard's Web Site Marketing…

Poor Richard's Web Site Marketing Makeover: Improve Your Message and…

by Marcia Yudkin

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Whether a Web site's purpose is producing inquiries or sales, the words have to tantalize the visitor with something not available elsewhere, explain the offering thoroughly, and persuade the visitor to take action. For individuals, organizations, and companies on a do-it-yourself budget as well as Web designers and Web marketers, this book delves into the details that make or break a Web site. Poor Richard's Writing Powerful Web Copy shows how to transform a site that just sits as its URI, into a site that generates more interest and more orders. Topics covered include gathering leads, marketing copy, content as bait, and graphics and layout. Also included are complete sample makeovers and commentary on 10 different kinds of sites including multi-product sales, a professional firm, subscription publication, brick and mortar shop, and Internet services.… (more)
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