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Loading... Managing Media Companies: Harnessing Creative Valueby Annet Aris
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The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors. No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)302.23068Social sciences Social Sciences; Sociology and anthropology Social Interaction Communication Media (Means of communication)LC ClassificationRatingAverage: No ratings.Is this you?Become a LibraryThing Author. |