50 Management Ideas You Really Need to Know (edition 2008)

by Edward Russell-Walling (Author)

Series: 50 Ideas

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In 50 Ideas You Really Need to Know: Management Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In fifty bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. Helpful theories and tools such as Ansoff's Product/Market grid, the 4Ps, Boston Matrix, are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, supply and demand, and covers the latest commercial concepts from the online world.… (more)

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Member:	Bonzsu
Title:	50 Management Ideas You Really Need to Know
Authors:	Edward Russell-Walling (Author)
Info:	Quercus Publishing Plc (2008), 208 pages
Collections:	Your library
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Tags:	Management

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50 Management Ideas You Really Need to Know by Edward Russell-Walling

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In 50 Ideas You Really Need to Know: Management Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In fifty bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. Helpful theories and tools such as Ansoff's Product/Market grid, the 4Ps, Boston Matrix, are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, supply and demand, and covers the latest commercial concepts from the online world.

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