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e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning (edition 2002)

by Ruth Clark

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2282118,038 (4.08)1
"The essential e-learning design manual, updated with the latest research, design principles, and examples e-Learning and the Science of Instruction is the ultimate handbook for evidence-based e-learning design. Since the first edition of this book, e-learning has grown to account for at least 40% of all training delivery media. However, digital courses often fail to reach their potential for learning effectiveness and efficiency. This guide provides research-based guidelines on how best to present content with text, graphics, and audio as well as the conditions under which those guidelines are most effective. This updated fourth edition describes the guidelines, psychology, and applications for ways to improve learning through personalization techniques, coherence, animations, and a new chapter on evidence-based game design. The chapter on the Cognitive Theory of Multimedia Learning introduces three forms of cognitive load which are revisited throughout each chapter as the psychological basis for chapter principles. A new chapter on engagement in learning lays the groundwork for in-depth reviews of how to leverage worked examples, practice, online collaboration, and learner control to optimize learning. The updated instructor's materials include a syllabus, assignments, storyboard projects, and test items that you can adapt to your own course schedule and students. Co-authored by the most productive instructional research scientist in the world, Dr. Richard E Mayer, this book distills copious e-learning research into a practical manual for improving learning through optimal design and delivery. Get up to date on the latest e-learning research Adopt best practices for communicating information effectively Use evidence-based techniques to engage your learners Replace popular instructional ideas, such as learning styles with evidence-based guidelines Apply evidence-based design techniques to optimize learning games e-Learning continues to grow as an alternative or adjunct to the classroom, and correspondingly, has become a focus among researchers in learning-related fields. New findings from research laboratories can inform the design and development of e-learning. However, much of this research published in technical journals is inaccessible to those who actually design e-learning material. By collecting the latest evidence into a single volume and translating the theoretical into the practical, e-Learning and the Science of Instruction has become an essential resource for consumers and designers of multimedia learning"--… (more)
Member:desertjul
Title:e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning
Authors:Ruth Clark
Info:Pfeiffer (2002), Hardcover
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e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning by Ruth Colvin Clark

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Ruth Clark and Richard Mayer bring peer-reviewed research and a clean writing style to this well organized introduction to e-learning principles and practices. They make connections to earlier, decades-old learning formats including instructional films to show that “what we are seeing under the e-learning label is not new” (p. 20). They effectively use chapter headings and subheadings to offer helpful tips—“use words and graphics rather than words alone” (p. 51); “place corresponding words and graphics near each other” (p. 67); “present words as audio narration rather than onscreen text” (p. 83); and “use conversational style and virtual coaches” (p. 131)—as part of their own instructional techniques. Furthermore, their inclusion of numerous screenshots to provide examples of effective and ineffective e-learning serves as a model of how those providing or producing e-learning modules can approach their work. Their section on “how people learn from e-courses” (Chapter 2) serves as a brief introduction to a subject covered more thoroughly in James Zull’s "The Art of Changing the Brain: Enriching Teaching by Exploring the Biology of Learning," and Chapter 3 (“Applying the Multimedia Principle: Use Words and Graphics Rather than Words Alone”) is a brief introduction to a topic covered in greater detail in Cliff Atkinson’s '"Beyond Bullet Points: Using Microsoft® Office PowerPoint® 2007 to Create Presentations That Inform, Motivate, and Inspire. ( )
  paulsignorelli | Nov 26, 2010 |
A must for e-learning developers ( )
  multistorymedia | Jun 5, 2007 |
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"The essential e-learning design manual, updated with the latest research, design principles, and examples e-Learning and the Science of Instruction is the ultimate handbook for evidence-based e-learning design. Since the first edition of this book, e-learning has grown to account for at least 40% of all training delivery media. However, digital courses often fail to reach their potential for learning effectiveness and efficiency. This guide provides research-based guidelines on how best to present content with text, graphics, and audio as well as the conditions under which those guidelines are most effective. This updated fourth edition describes the guidelines, psychology, and applications for ways to improve learning through personalization techniques, coherence, animations, and a new chapter on evidence-based game design. The chapter on the Cognitive Theory of Multimedia Learning introduces three forms of cognitive load which are revisited throughout each chapter as the psychological basis for chapter principles. A new chapter on engagement in learning lays the groundwork for in-depth reviews of how to leverage worked examples, practice, online collaboration, and learner control to optimize learning. The updated instructor's materials include a syllabus, assignments, storyboard projects, and test items that you can adapt to your own course schedule and students. Co-authored by the most productive instructional research scientist in the world, Dr. Richard E Mayer, this book distills copious e-learning research into a practical manual for improving learning through optimal design and delivery. Get up to date on the latest e-learning research Adopt best practices for communicating information effectively Use evidence-based techniques to engage your learners Replace popular instructional ideas, such as learning styles with evidence-based guidelines Apply evidence-based design techniques to optimize learning games e-Learning continues to grow as an alternative or adjunct to the classroom, and correspondingly, has become a focus among researchers in learning-related fields. New findings from research laboratories can inform the design and development of e-learning. However, much of this research published in technical journals is inaccessible to those who actually design e-learning material. By collecting the latest evidence into a single volume and translating the theoretical into the practical, e-Learning and the Science of Instruction has become an essential resource for consumers and designers of multimedia learning"--

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